Access VetMed, the European association representing the generic and value-added veterinary medicines industry, needed to increase the visibility and understanding of its message. Although the association plays a key role in improving access to veterinary treatments across Europe, its digital communication was not clearly conveying the value and relevance of generic medicines—an area often misunderstood within the sector.
That’s where AGA came in: we developed a comprehensive social media strategy for LinkedIn, Facebook and Instagram, with the goal of positioning Access VetMed as the European reference in generic veterinary medicines and bringing its message closer to key audiences, including sector professionals, policymakers and related associations.
We transformed their social media channels into a strategic platform to highlight the value of generic veterinary medicines and connect with their key audiences across Europe.
Through strategic content planning, a consistent visual identity and targeted campaigns, we translated the association’s technical discourse into accessible and relevant language, amplifying its reach and strengthening its digital presence.
The result: a more engaged community, greater institutional recognition, and a clear message about the value of generics in animal health.