Nutreco, through its brand Trouw Nutrition, needed to communicate a highly technical and innovative concept in a way that would be understandable, appealing and relevant for both general audiences and specialized stakeholders in the agri-food sector.
Although the initiative represented a major milestone in Nutreco’s innovation roadmap, its story had not yet been translated into a powerful narrative capable of generating media interest and public awareness.
That’s where AGA came in: we designed and executed a turnkey communication project that included the full production of a series of video interviews, the definition of the narrative framework, and the creation and distribution of a press release to both mainstream and specialized media outlets.
We created and produced a series of video-interviews to explain the concept with clarity, depth and corporate rigor.
We developed a complete audiovisual package, including on-site recordings and a set of expert interviews that articulate the vision behind El Jardín del Futuro.
Our team handled:
- The research and understanding of the sector and Nutreco’s innovation model.
- The development of interview scripts, tailored questions and expected key messages.
- The filming, production and editing.
- The graphic adaptation to Trouw Nutrition’s corporate style.
- The delivery of a ready-to-use video series requiring minimal client intervention.
The result: a compelling and accessible explanation of a complex, highly technical project—translated into a visual narrative that reinforces Nutreco’s leadership in sustainable food production.
We amplified the project through coordinated press outreach across Europe.
Alongside the audiovisual work, we managed the creation and distribution of a comprehensive press release (NP) aimed at both general media and specialized outlets in agriculture, sustainability and food innovation.
Our outreach achieved significant impact, with coverage in leading publications—including El País, with the feature “El jardín que alimentará al planeta se siembra y se riega en Suiza” (16 June 2025).
This visibility positioned Nutreco as a forward-thinking player and gave the project European resonance.
We transformed innovation into an accessible story with measurable media impact.
Through strategic content development, tailored messaging and high-quality production, we translated Nutreco’s scientific narrative into a format that resonates widely and communicates the real impact of the company’s innovation efforts.
The outcome:
- a unified and engaging narrative around El Jardín del Futuro.
- an audiovisual toolkit aligned with corporate identity
- strong institutional visibility.
- major media coverage across general and specialized outlets.