LNanta’s Camper range, specialized in the nutrition of free-range hens, needed to increase its visibility and recognition in the market by bringing into the digital space the brand’s core values of animal welfare, naturalness and quality. Its main challenge was to connect with a broad and diverse audience—from small-scale farmers to consumers interested in responsible production—and turn that audience into an active community and potential customers.
At Aga, we developed a comprehensive digital strategy for Facebook and Instagram, focused on increasing the visibility of the Camper product range and generating real engagement with the target audience. We combined paid media campaigns, collaborations with rural influencers, and educational and aspirational content, strengthening Camper’s positioning as a friendly, innovative brand that stays true to its promise of animal welfare.
We also conceptualized and managed the full acquisition funnel, from attracting users to qualifying leads, integrating the process with the sales team to maximize conversions.
We turned Camper’s social media channels into a lead-generation engine, transforming interest in free-range hens into real sales opportunities.
HToday, Camper has a strong and engaged digital community whose interactions translate into a measurable increase in brand awareness and sales. Social media has become a strategic channel that brings the brand closer to the end consumer and reinforces its leadership in the free-range hen segment.